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I Collection

‘ I ’ Respecting Individuals.... Respecting you.
‘ I ’ an inspiration from Nature, celebration of the elements of nature.
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Rs. 3,873.00 Rs. 5,164.00 25% Off
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: An off white kala cotton long jacket with piping details and Mata-Ni-Pachedi border. Styling tip: Style this over a crop top, wide leg trousers and hoops for more chic. Specifications:            Fabric Kala Cotton Colour Off-White Neck Open Sleeve Type 3/4th Sleeve Length 11’’ Dress Length Type 45’’ Fit Regular Pattern Solid with Printed Patch Closure - Season All Seasons Occasion Festive / Casual             Model Stats: Model is wearing size S  
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: An off white...
Rs. 2,234.25 Rs. 2,979.00 25% Off
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A mustard yellow kala cotton asymmetric jacket with ajrak border details and Mata-Ni-Pachedi patchwork. Styling tip: Style this over a crop top, wide leg trousers and hoops or with a dress and heels. Specifications:            Fabric Kala Cotton Colour Mustard Yellow Neck - Sleeve Type Sleeveless Sleeve Length - Length Type Asymmetrical Fit Regular Pattern Solid with Printed patch Closure - Season All Seasons Occasion Festive / Casual             Model Stats: Model is wearing size S “Kala Cotton” is a 100% natural and organic fabric. The fabric is indigenous to Kutch, Gujarat and is one of the few genetically pure cotton species remaining in India. Kala Cotton is a short staple crop, hence the process to weave the yarns is tedious. After years of experimentation with perfecting spinning and weaving techniques, the weavers have been able...
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A mustard yellow...
‘ I ’ Respecting Individuals.... Respecting you.
‘ I ’ an inspiration from Nature, celebration of the elements of nature.
‘ I ’ am Special, ‘ I ’ am Unique and so is this Limited Edition design specially handcrafted for the ‘ I ’ in you.
The garments are our 1st step towards reviving a 300 year old fading art form, currently restricted only to a single family. This art piece is created by the original artist himself, and is a conversation piece you wear, talk about and contribute to its revival story. This form of art is called “Mata Ni Pachedi” which literally means “behind the mother goddess”. It is a traditional hand painting craft using 100% natural organic colors obtained from alum, harda, kesudo flower, henna, iron and jaggery and more.
Continuing our commitment towards ethical fashion the garments are handcrafted out of the original pure Old-World cotton of India. “Kala Cotton” of Kutch is one of the few genetically pure cotton species remaining in India. It is indigenous to Kutch and by default organic, as the farmers do not use any pesticides and synthetic fertilizers. After years of experimentation and perfecting spinning and weaving techniques, the weavers have created a holistic and practical supply chain to convert raw cotton into beautiful hand-woven textiles.